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THE APPLICATION OF KANO’S MODEL IN THE AIRLINE INDUSTRY
Halmstad University. (Research Design and Method)
Halmstad University. (Research Design and Method)
(Research Design and Method)
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesisAlternative title
THE APPLICATION OF KANO’S MODEL IN THE AIRLINE INDUSTRY (English)
Abstract [en]

This paper shows how airline passenger service necessities can be scrutinized by utilizing Kano's model of quality component and examines the potential advantages that can be accomplished by applying this way to deal with marketing strategy planning. As per Kano's model, quality components can be grouped into three classifications, to be specific must-be, One-dimensional and Attractive needs, contingent upon their capacity to make consumer satisfaction or dissatisfaction. Aftereffects of this review propose that airline passenger service components could be grouped comparable with Kano's model to recognize the most critical passenger service components. Effects of the service components highlights on passenger satisfaction or dissatisfaction have been likewise figured as estimation records for development.

Place, publisher, year, edition, pages
2017. , 13 p.
Keyword [en]
Kano model, Airline industry
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-33486OAI: oai:DiVA.org:hh-33486DiVA: diva2:1080796
Subject / course
Scientific method
Available from: 2017-03-11 Created: 2017-03-11 Last updated: 2017-03-11Bibliographically approved

Open Access in DiVA

fulltext(801 kB)235 downloads
File information
File name FULLTEXT01.pdfFile size 801 kBChecksum SHA-512
d5c6968effdc5d7679100bf281788bcdb5818286f156756a86e6f15b8aeca5554eb9c2ff398ccff890778a33f6f0e6ac9e99724aca32660d948cd77332b0abcf
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf