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How to improve a luxury product's value ?
Halmstad University, School of Business, Engineering and Science. (Number 5)
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

This paper is aimed at understanding a luxury product’s value. The luxury market is a really special market, with different rules and a different logic than other markets. Customers are not only looking for useful or efficient product, but for quality, scarcity and well-valued products. Noriaki Kano and its studies on a product’s characteristics allows us to understand widely the customer’s satisfaction. However, in the luxury market, this satisfaction seems to be more complicated to implement. A Micro economic analysis of the luxury market helps us to understand specificities of the market, and ways to improve a luxury product’s value.

Place, publisher, year, edition, pages
2017. , 17 p.
Keyword [en]
Luxury, Product’s value, Kano Model, Customers’ satisfaction
National Category
Economics and Business Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-33456OAI: oai:DiVA.org:hh-33456DiVA: diva2:1080357
Subject / course
Scientific method
Available from: 2017-03-10 Created: 2017-03-09 Last updated: 2017-03-10Bibliographically approved

Open Access in DiVA

fulltext(526 kB)41 downloads
File information
File name FULLTEXT01.pdfFile size 526 kBChecksum SHA-512
ec9607296309c82bba9626cd8488ce7d7d11a7f592de0df193bb871e520a2fc144802647719f776b075250c9d81ad7504b48391ef2b476f2d30bcd0ab47d87bc
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf