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Marketing Intelligence: Strength and Weaknesses of E-Business Marketing
Halmstad University, School of Business, Engineering and Science. Halmstad University. (Research Design and Methods)
Halmstad University, School of Business, Engineering and Science. Halmstad University. (Research Design and Methods)
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The web based business is one of the greatest things that have surprised the world’s business. It ismaking a whole new economy, which has a gigantic potential and is in a general sense changingthe way of businesses. Organizations and associations must draw in and hold clients with the goalthat they can survive. Electronic trade is viewed as a suitable methodology for showcasing,offering and coordinating on the web administrations which can assume a critical part inrecognizing, acquiring and looking after clients. Online business advances and upgrades therelationship and correspondences between the association, makers, wholesalers and clients. In anycase, it ought to be noticed that accomplishment in web based business relies on trust and decidingpractical facts web based business. There is an arrangement of practicable inside hierarchical andoutside authoritative calculates online business which ought to be thought about. This paperdiscovers the strength, weaknesses and the online trust of the stakeholders in E-Businessmarketing. Furthermore, a model and system are proposed for indicating the practical componentson web based business achievement.

Place, publisher, year, edition, pages
2017. , 9 p.
Keyword [en]
Marketing Intelligence, E-Business, E-commerce, Commercial-IT, Strength, Weaknesses, Success Factors, Online Trust
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hh:diva-33422DOI: 2017-03-07OAI: oai:DiVA.org:hh-33422DiVA: diva2:1079247
Subject / course
Scientific method
Available from: 2017-03-08 Created: 2017-03-07 Last updated: 2017-03-08Bibliographically approved

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fulltext(397 kB)133 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf