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Market Intelligence: A literature review
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The aim of this paper is to provide insights of market intelligence and answer to the question “What is market intelligence?” by reviewing existing literature of market intelligence. This study also aims to investigate the connection between market intelligence and Game theory, which is believed by the authors to create the foundation for market intelligence studies. The search of relevant material for this literature review was conducted by using the databases of Halmstad University and Google Scholar. Due to the lack of literature on market intelligence as an overall theory, also other literature, such as books, were utilized besides the articles. This study recognizes six theoretical connections based on the reviewed literature and Game theory. Also, a general definition of market intelligence was recognized as a result of the literature review.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Market Intelligence, Game Theory
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-33419OAI: oai:DiVA.org:hh-33419DiVA: diva2:1079212
Subject / course
Scientific method
Available from: 2017-03-07 Created: 2017-03-07 Last updated: 2017-03-07Bibliographically approved

Open Access in DiVA

fulltext(5091 kB)319 downloads
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File name FULLTEXT01.pdfFile size 5091 kBChecksum SHA-512
b89b04d106499168968827876519dc41f9c2083bae984c39bcd758a380bea2924114a701b905040a52235ffc1774879325b9c23d84c6b1e2a9252455f7d7f35e
Type fulltextMimetype application/pdf

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Centre for International Marketing and Entrepreneurship Research (CIMER)
Business Administration

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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