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A Review of Exhibit Marketing: A Nordic School Perspective
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. Accordingly, the purpose of this literature review is to evaluate and integrate the findings of multiple qualitative research studies to provide an overview of the concept of exhibit marketing. This study will provide a content analysis through a meta-synthesis with the citation index as a foundation. Extracted perspectives from different scholars are carefully analysed and summarized using the proposed theoretical framework. Findings revealed that the concept of exhibit marketing has close relation to the Nordic School of Thought. 

Place, publisher, year, edition, pages
2017. , 12 p.
Keyword [en]
exhibit marketing, exhibitor, trade show, Nordic school of thought
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-33298OAI: oai:DiVA.org:hh-33298DiVA: diva2:1075342
Subject / course
Scientific method
Available from: 2017-02-18 Created: 2017-02-17 Last updated: 2017-02-18Bibliographically approved

Open Access in DiVA

fulltext(435 kB)119 downloads
File information
File name FULLTEXT01.pdfFile size 435 kBChecksum SHA-512
5a7d705383f0b5968a2678604b8e26c03cd67f18ac353df0842be635432f89c6998ca80a0f3f198c71768abb394d3071e5992ba93405c9db85141f704adcddcf
Type fulltextMimetype application/pdf

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Le, Thanh HuongKarlsson, Malin
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf