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Factors for universities to consider for trade shows: Exhibit marketing for universities
Halmstad University, School of Business, Engineering and Science.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

This paper investigates factors universities should consider when attending trade shows. The findings are based both on earlier studies, but also a research on this subject. The purpose of this study is to examine important aspects of exhibit marketing for universities which subsequently could be improved to improve the performance at a trade show. The findings of this study are that the booth staff, the layout of the booth, pre-show communication with the desired audience, among others, are important factors for universities to consider when attending trade show.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Trade shows, universities, exhibit marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-33031OAI: oai:DiVA.org:hh-33031DiVA: diva2:1064698
Subject / course
Vetenskaplig metod
Available from: 2017-01-13 Created: 2017-01-12 Last updated: 2017-01-13Bibliographically approved

Open Access in DiVA

fulltext(583 kB)66 downloads
File information
File name FULLTEXT01.pdfFile size 583 kBChecksum SHA-512
6f728ad37515ebc6fbe2788dc25a528f17d9998eb611fc7ac61edccdab086ae3affc1b6ff9a855ffbe8cd4dfffe9d5037ec02e108cac07ec2e4664e7274950e7
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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