hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Exhibit marketer: a profession with many tasks
Halmstad University, School of Business, Engineering and Science.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. It’s a marketing event that brings manufacturers, suppliers and related services from a given industry to a single location to exhibit products/services. People working at trade shows are called exhibit marketers. They have different tasks and different levels of engagement. This paper has the ambition to describe exhibit marketing as a profession and whether students would be able to work at a trade show and why. Data were collected with a survey with a sample of 234 students. The age distributions were overrepresented of people between the ages of 16 to 25. The survey shows that most students could imagine working at a trade show. Moreover the survey shows that it seems to be more common among females rather than among males. One main reason why students could imagine working at a trade show is because they like to have different tasks. The result of the study is that the profession has many different tasks. It's about so much more than just standing and talking in a booth. An exhibitor must be able to handle many tasks such as stress level, customer relations and planning etc. Most students responded that they could handle work under stress.    

Place, publisher, year, edition, pages
2017. , 17 p.
Keyword [en]
Exhibit marketer
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-32990OAI: oai:DiVA.org:hh-32990DiVA: diva2:1063728
Subject / course
Vetenskaplig metod
Supervisors
Examiners
Available from: 2017-01-11 Created: 2017-01-10 Last updated: 2017-01-11Bibliographically approved

Open Access in DiVA

Exhibit marketer: a profession with many tasks(318 kB)51 downloads
File information
File name FULLTEXT01.pdfFile size 318 kBChecksum SHA-512
1f5348f16d570ccd6396b46c723223d4de6243c5e1a2f10c796ea3bfeb9b039ec99bc4da2d10d2c745b7ffc7df7fe3d78ed9f888db546a3eaa9d3d4643af31c7
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Laihonen, Per
By organisation
School of Business, Engineering and Science
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 51 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 93 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf