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Exhibit marketing as a profession
Halmstad University, School of Business, Engineering and Science.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

There are different kinds of marketing, for example public relations and

exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function

studied under the heading of exhibit marketing is the trade show. It’s a marketing event that

brings manufacturers, suppliers and related services from a given industry to a single location

to exhibit products/services. People working at trade shows are called exhibit marketers. They

have different tasks and different levels of engagement. This paper has the ambition to

describe exhibit marketing as a profession and whether students would be able to work at a

trade show and why. Data were collected with a survey with a sample of 234 students. The

age distributions were overrepresented of people between the ages of 16 to 25. The survey

shows that most students could imagine working at a trade show. Moreover the survey shows

that

it seems to be more common among females rather than among males.

The three main

reasons why students could imagine working at a trade show is because they like the customer

contact, likes to have different tasks and think they are good sellers. There is evidence that the

profession requires a lot of customer contact and different tasks. To sell is also a big part of

the profession. Another finding is that the profession can be very stressful. Most students

responded that they could work under stress. 

Place, publisher, year, edition, pages
2017. , 12 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-32973OAI: oai:DiVA.org:hh-32973DiVA: diva2:1063196
Subject / course
Vetenskaplig metod
Supervisors
Examiners
Available from: 2017-01-09 Created: 2017-01-09 Last updated: 2017-01-09Bibliographically approved

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Exhibit marketing as a profession(300 kB)74 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf