Purpose - The purpose of this paper is to explore what people think is the best way to learn about innovations by different learning styles and characteristics. The paper will give answers to which learning style that people think is the best way to use when learning about innovation.

Methodology - The data for this study were collected via online-surveys and through paper surveys. A total of 224 usable responses were obtained. The method will consist of primary data, which will be collected through surveys. Secondary research will be presented in the empire which will be retrieved from databases like Scopus, Diva, Emerald, Web of Science and Google Scholar.

Implications/findings - Of the four different learning styles investigated in this study the result revealed that people best learn about innovations from the tactile/kinaesthetic learning style. The least pedagogic method to learn about innovations was the visual/verbal learning style.

Paper type - Research paper