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The demand for One-click purchases
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to investigate consumers’ attitudes against the technique one-click purchasing. One-click purchasing is a method allowing the customers to transact a purchase with only one click. The customer has entered the payment information necessary to complete the purchase at a previous occasion. Within the next buying opportunity, the customer can purchase products with one single click. The analysis and conclusions is based on both primary and secondary sources. The primary sources represent the result of a questionnaire performed with 200 respondents. The top findings in this study are that the one-click purchasing method is used on a regular basis and most of the consumers’ trust that the method correctly cares for personal information. However the conclusion is that the demand of the method is not high and it seems like the consumers does not care if the method is available upon payment completions or not.

Place, publisher, year, edition, pages
2017.
Keyword [en]
One-click purchasing; One-click buying; Amazon; Online shopping
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-32930OAI: oai:DiVA.org:hh-32930DiVA: diva2:1062212
Subject / course
Vetenskaplig metod
Supervisors
Examiners
Available from: 2017-01-04 Created: 2017-01-04 Last updated: 2017-01-04Bibliographically approved

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The demand for One-click purchases(552 kB)51 downloads
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File name FULLTEXT01.pdfFile size 552 kBChecksum SHA-512
4aba2cad3061f2017b981542a95454041356a9f8c3abbe3c4a144c32a7d980854d5814afe0d79ee50b8909995ece6a2ec7d176a82729ba8849cd25f48998995d
Type fulltextMimetype application/pdf

Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf