This paper is based on a study of the Swedish re and rescue service where norm critical design has been used to make constraining (gender) norms visible. The norm critical design concepts problematize notions regarding physical strength, bodies and sexuality within the re and rescue service and question the binary construction of women and men. They are questioning the habitual ways of doing and thinking of gender but at the same time they are norm creative as they involve rethinking and opening up for alternative solutions and ways of to relate to a phenomenon. This paper is just about how research through design interventions can be both critical and creative.