AbstractPurpose - The purpose of this paper is to explore what the residents of Skurup wishes to improve in the municipality of Skurup and if the improvements can be generalized on gender. The paper will give answer to if the improvement can be based on which gender the respondents belongs to. If there is a connecting between living improvement and gender in the municipality of Skurup.

Design/methodology/approach - A quantitative study in the form of 200 surveys is used to let us know what the residents of Skurup wishes to improve. The method will consist of primary data, which is collected through surveys. Supplement in the empire will consist of secondary data from databases like Web of Science, Scopus, Diva, Emerald insight and Google scholar.

Implications/Findings - The study reveals what the people in Skurup wishes to improve in their municipality and if the result is affected by gender differences. The paper increases understanding of how a municipality can make their place good to live in based on different gender preferences. As women and men prefer different things, the attributes which they wishes to improve varies based on different gender aspects and can ́t be generalised on the whole population, as there are other affecting factors.

Originality/value - The research paper gives accurate information about what the residents of Skurup wants to improve and if the improvement factors has anything to do with gender. It increases understanding of how a municipality can make their place good to live in, for different genders. It also provides information to the municipality of Skurup what they should improve according to the sample of residents.

Paper type - Research paper.

Keywords - Gender differences, municipality, Skurup, improve living and value propositions.