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How can catering businesses achieve competitive advantages in Chinese market: Using service differentiation strategy as marketing strategy
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 56 p.
Keyword [en]
Differentiation Strategy, Service Differentiation, Compet- itive Advantage, Humanistic Management, Human Capital Resource, Customer relationship management
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-32681OAI: oai:DiVA.org:hh-32681DiVA: diva2:1056498
Subject / course
Strategic Management
Supervisors
Examiners
Available from: 2016-12-19 Created: 2016-12-13 Last updated: 2016-12-19Bibliographically approved

Open Access in DiVA

fulltext(763 kB)225 downloads
File information
File name FULLTEXT01.pdfFile size 763 kBChecksum SHA-512
e712a00248a9c4f4d26a8601daf9b04b6cebcfe4daa2a4d72a695ef5ff605c473d0404daff31bd4754457c06b17c0e22a977066fb55a9d39e4c52e4fcae58bf7
Type fulltextMimetype application/pdf

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Total: 225 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf