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Innovation Through Interactions for Bathroom Suppliers
Linnaeus University, Växjö, Sweden.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).ORCID iD: 0000-0003-2111-5977
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI). University of Bremen, Bremen, Germany.
Ramböll AB, Gothenburg, Sweden.
2016 (English)In: Extending The Business Network Approach: New Territories, New Technologies, New Terms / [ed] Peter Thilenius, Cecilia Pahlberg & Virpi Havila, Basingstoke: Palgrave Macmillan , 2016, 159-176 p.Chapter in book (Other academic)
Abstract [en]

Companies often build an innovation strategy that is mostly reliant on internal knowledge and resources. This can lead to failure to meet customer needs (von Hippel 1986). By interacting with customers, companies can obtain crucial information and have the opportunity to involve customers in innovation and product development processes (Füller and Matzler 2007; Hadjikhani and Bengtson 2004; Laursen 2011; von Hippel 2009).

Place, publisher, year, edition, pages
Basingstoke: Palgrave Macmillan , 2016. 159-176 p.
Keyword [en]
Innovation, Customer collaboration, Supplier collaboration
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-32687DOI: 10.1057/978-1-137-53765-2_9Scopus ID: 2-s2.0-84978335450Libris ID: 19513774ISBN: 978-1-137-53763-8 (print)ISBN: 978-1-137-53765-2 (print)OAI: oai:DiVA.org:hh-32687DiVA: diva2:1056129
Funder
VINNOVA
Available from: 2016-12-14 Created: 2016-12-14 Last updated: 2016-12-15Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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