hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Users’ perceptions of Data as a Service (DaaS)
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-2427-3148
2016 (English)In: Journal of Intelligence Studies in Business, ISSN 2001-015X, Vol. 6, no 2, 43-51 p.Article in journal (Refereed) Published
Abstract [en]

In this study, 190 market intelligence (MI), competitive intelligence (CI) andbusiness intelligence (BI) professionals and experts were asked about Data as a Service (DaaS). Findings show there were few limits or restrictions on what kind of data users could imagine buying or renting, if all types of data were available. Data that is more sensitive—personal data and private data—will be difficult to buy, users think. Company secrets and most data for business-to-business (B2B) industries is especially difficult to obtain. The major concerns forDaaS from a user perspective are confidentiality, quality, reliability, security and accessibility. Besides, it is often pointed out by users that when everyone has much of the same data competition will increase. Users want to see more on company metrics, less expensive, more secure and more flexible data solutions. The analysis reveals that the ethical dimension are a major concern as DaaS develops. An extensive discussion follows, which also addresses new points.

Place, publisher, year, edition, pages
Halmstad: Högskolan i Halmstad , 2016. Vol. 6, no 2, 43-51 p.
Keyword [en]
business intelligence as a service, DaaS, data governance, data steward, DBaaS, ethics, Intelligence as a Service (IaaS), management of data
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-32214OAI: oai:DiVA.org:hh-32214DiVA: diva2:1037126
Available from: 2016-10-13 Created: 2016-10-13 Last updated: 2016-10-14Bibliographically approved

Open Access in DiVA

No full text

Other links

Full text

Search in DiVA

By author/editor
Solberg Søilen, Klaus
By organisation
Centre for International Marketing and Entrepreneurship Research (CIMER)
In the same journal
Journal of Intelligence Studies in Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 34 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf