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Modeling Antecedents in Trust-Commitment Vendor Relationships
University of Northern Colorado, Greeley, Colorado, USA.
Kennesaw State University, Kennesaw, Georgia, USA.
Oslo School of Management, Oslo, Norway.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID-id: 0000-0002-8194-2053
Vise andre og tillknytning
2015 (engelsk)Inngår i: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Cham: Springer, 2015, s. 321-321Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

The primary purpose of this study is to examine the importance of selected antecedents (i.e., cooperation, coordination, and relationship investments) in a commitment-trust vendor relationship model. Collaboration in organizations often is not effective in relationships between purchasers and vendors because cooperation, coordination and relationship investment are lacking. Research on these constructs is very limited in interorganizational research, so this study is unique, therefore, in examining antecedents in a trust-commitment relationship model. Following examination of both first and second order modeling approaches, findings show the influence of these antecedents on trust and commitment, and ultimately vendor relationship satisfaction. All three antecedents are positively related to the higher order management factors construct, and in turn to both trust and commitment, with the stronger relationship being to commitment. Commitment and trust are both positively related to relationship satisfaction. The direct relationship from trust to satisfaction is strongest, but there is evidence of partial mediation through the indirect relationship from trust to commitment and then to satisfaction.

sted, utgiver, år, opplag, sider
Cham: Springer, 2015. s. 321-321
Serie
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
Emneord [en]
Trust, commitment, satisfaction, relationship
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-29042DOI: 10.1007/978-3-319-29877-1_65ISI: 000392200400065ISBN: 978-3-319-29876-4 (tryckt)ISBN: 978-3-319-29877-1 (tryckt)OAI: oai:DiVA.org:hh-29042DiVA, id: diva2:842328
Konferanse
2015 Academy of Marketing Science, World Marketing Congress, Rediscovering the Essentiality of Marketing, Bari, Italy, July 14–18 2015
Tilgjengelig fra: 2015-07-19 Laget: 2015-07-19 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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Svensson, GöranAndersson, SvanteAwuah, Gabriel

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