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Motiven bakom en investering i crowdfunding
2015 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

It is well known that small businesses and entrepreneurs in the initial phase has difficult to gain access to external capital and bank loans. With the background of the problems that entrepreneurs face when they ask for capital has since the financial crisis the phenomenon of crowdfunding developed and evolved. Crowdfunding is an alternative source of funding for entrepreneurs to fund their ideas through small or medium-sized capital contribution from a larger amount of investors, often investors who have any kind of relationship with the entrepreneur or to the very idea. This study examined the factors that motivate and guide an investor's decisions when they select their projects. The results of the study show that the motives of the various existing forms of crowdfunding is big. To answer the question of what can affect an investor's motives, the form of crowdfunding must be mentioned. The motivational factors in the study turns out to be local projects, social benefits in the form of altruism, affiliation, shared values as well as the monetary returns and material rewards.

Ort, förlag, år, upplaga, sidor
2015.
Nyckelord [en]
Crowdfunding, financing, entrepreneur, investors, motivation, altruism
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-28680OAI: oai:DiVA.org:hh-28680DiVA, id: diva2:824101
Examinatorer
Tillgänglig från: 2015-06-29 Skapad: 2015-06-20 Senast uppdaterad: 2015-06-29Bibliografiskt granskad

Open Access i DiVA

Motiven bakom en investering i crowdfunding(440 kB)532 nedladdningar
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Företagsekonomi

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