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The Influence Of Generativity On Value Creation – A Study Of Digitized Products
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).ORCID-id: 0000-0001-8060-5613
2015 (engelsk)Inngår i: 8th IADIS International Conference on Information Systems / [ed] Miguel Baptista Nunes, Pedro Isaias, Philip Powell, IADIS Press, 2015, s. 51-60Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

The advancement of digital technologies is driving traditional product oriented businesses to move from selling product to selling solutions. In order to exploit business potentials from technology, it is important to understand the potential of the technology and how it influences the value creation in a digital environment where it is developed and to be deployed. To understand this changing environment, I have studied remote diagnostics as an example of digital technology within the vehicle industry as a source of new value for business. The findings show that digitized products not only helps to solve existing problems in providing services but also provides potential to generate value for new products and services in the networked environment. An implication from the findings for product oriented firms is that value creation with digitized products requires new business processes. Based on the findings, a discussion is presented about how generativity influences value creation via value in design, governance and networking in a digital ecosystem.

sted, utgiver, år, opplag, sider
IADIS Press, 2015. s. 51-60
Emneord [en]
Value creation, generativity, digitization, digital innovation, digital ecosystem, remote diagnostics
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-28022Scopus ID: 2-s2.0-84944039380ISBN: 978-989-8533-33-3 OAI: oai:DiVA.org:hh-28022DiVA, id: diva2:798730
Konferanse
8th IADIS International Conference on Information Systems 2015, Madeira, Portugal, 14-16 March, 2015
Prosjekter
ReDi2ServiceTilgjengelig fra: 2015-03-27 Laget: 2015-03-27 Sist oppdatert: 2016-11-30bibliografisk kontrollert
Inngår i avhandling
1. Value Network Transformation: Digital Service Innovation in the Vehicle Industry
Åpne denne publikasjonen i ny fane eller vindu >>Value Network Transformation: Digital Service Innovation in the Vehicle Industry
2016 (engelsk)Doktoravhandling, med artikler (Annet vitenskapelig)
Abstract [en]

Advancement in digital technology is rapidly changing the contemporary landscape of business and associated networks for manufacturing firms. Many traditional physical products are now being embedded with digital components, providing them digital capability to become digitized products. The digitization of physical products has become an important driver for digital service innovation within manufacturing industries. Such digital service innovation transforms value networks of manufacturing firms in various industries. While digitization of products and digital service innovation can be observed in many manufacturing industries, this thesis focuses on the transformation of value networks within the vehicle industry.

This thesis is a collection of papers and a cover paper. The thesis reports from a collaborative project in the vehicle industry. The project explored new digital services for vehicles based on remote diagnostics technology. The exploration and conceptualization of digital services is investigated in a collaborative manner with participants from the vehicle industry. The results reflect that there is a paradigm shift for manufacturing firms digitizing their products, and stretching the business scope from product to solution oriented business.

This thesis contributes to the existing literature on digital innovation with insights on the transformation of value networks in the vehicle industry. The research question addressed in this thesis is: How are value networks of manufacturing firms transformed by digital service innovation? To answer the question, this thesis conceptualizes how the value creating pattern of digitized products transforms value networks of manufacturing firms. A model is presented that reflects how the symbiotic value relationship between the digitized product and digital services transforms the roles, relationships and exchanges in the value networks of manufacturing firms. The model can serve as an analytical tool to further advance the knowledge on business aspects in digital innovation. This thesis contributes to practice by providing an understanding of how manufacturing firms can leverage value of digitized products and digital services in value networks.

sted, utgiver, år, opplag, sider
Gothenburg: University of Gothenburg, 2016. s. 169
Serie
Gothenburg Studies in Informatics, ISSN 1400-741X ; 51
Emneord
digital service innovation, value network, value creation, digitized products, digital services
HSV kategori
Identifikatorer
urn:nbn:se:hh:diva-30153 (URN)978-91-982069-6-8 (ISBN)
Disputas
2016-01-28, Halda, Visionen, Kristian IV:s väg 3, Halmstad, 13:00 (engelsk)
Opponent
Veileder
Prosjekter
ReDi2Service
Tilgjengelig fra: 2016-02-11 Laget: 2016-01-13 Sist oppdatert: 2018-01-10bibliografisk kontrollert

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