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A Validation of a Conscientious Corporate Brand Framework – a Turkish Study
Yeni İK Consulting Group, Istanbul, Turkey.
School of Business, Istanbul University, Istanbul, Turkey.
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
Oslo School of Management, Oslo, Norway.
Vise andre og tillknytning
2013 (engelsk)Inngår i: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 10, nr 2, s. 173-184Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies. Copyright © 2013 Inderscience Enterprises Ltd.

sted, utgiver, år, opplag, sider
Olney: InderScience Publishers, 2013. Vol. 10, nr 2, s. 173-184
Emneord [en]
Brand, Business-to-business relationships, Climate change, Code of ethics, Conscientious, Natural environment, Turkey
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Identifikatorer
URN: urn:nbn:se:hh:diva-26954DOI: 10.1504/IJBG.2013.052253Scopus ID: 2-s2.0-84875885716OAI: oai:DiVA.org:hh-26954DiVA, id: diva2:760476
Tilgjengelig fra: 2014-11-04 Laget: 2014-11-04 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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