hh.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
A Seminal Framework of Marketing Schools: Revisited and Updated
University West, Trollhättan, Sweden.
Oslo School of Management, Oslo, Norway.
2006 (Engelska)Ingår i: Journal of Management History, ISSN 1355-252X, E-ISSN 1758-776X, Vol. 12, nr 4, s. 369-384Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Purpose: The objective is to re-visit and up-date a seminal framework of marketing schools.

Design/methodology/approach: The authors provide a conceptual description and positioning of old, modern and recent marketing schools.

Findings: Recent developments in marketing - such as services marketing, industrial marketing and relationship marketing - do not fit into the seminal framework of marketing schools.

Research limitations/implications: The authors have limited the discussion to the human practice of marketing and the academic discipline of marketing. In addition, the authors' focus is on marketing as part of business.

Practical implications: The up-dated framework of marketing schools may assist practitioners to understand the current status of marketing by connecting to the past, and the future by revealing unexplored areas of the marketing discipline.

Originality/value: The up-dated framework of marketing schools builds on and extends the seminal framework in question to incorporate the recent developments in marketing. In extension, it reveals a white spot in the research of the marketing discipline - a field of further research that may focus on a combination of economic and relational dimensions of marketing. © Emerald Group Publishing Limited.

Ort, förlag, år, upplaga, sidor
Bingley, UK: Emerald Group Publishing Limited, 2006. Vol. 12, nr 4, s. 369-384
Nyckelord [en]
Marketing theory, Schools, Transactional analysis
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-26802DOI: 10.1108/17511340610692743Scopus ID: 2-s2.0-69249244743OAI: oai:DiVA.org:hh-26802DiVA, id: diva2:755750
Tillgänglig från: 2014-10-15 Skapad: 2014-10-15 Senast uppdaterad: 2018-03-22Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Förlagets fulltextScopus

Personposter BETA

Svensson, Göran

Sök vidare i DiVA

Av författaren/redaktören
Svensson, Göran
I samma tidskrift
Journal of Management History
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetricpoäng

doi
urn-nbn
Totalt: 154 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf