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Antecedents and Postcedents of Satisfaction in Business Relationships in Canada
Odette School of Business, University of Windsor, Windsor, ON, Canada.
Odette School of Business, University of Windsor, Windsor, ON, Canada.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway; Deakin University, Australia & University of Johannesburg, Johannesburg, South Africa.
Oslo School of Management, Oslo, Norway.
2011 (engelsk)Inngår i: International Journal of Logistics Economics and Globalisation, ISSN 1741-5373, E-ISSN 1741-5381, Vol. 3, nr 4, s. 189-209Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This paper reports the findings of an investigation of whether trust and commitment influence satisfaction, and whether satisfaction then influences specific investments, opportunism, and formalisation. Using data collected in a survey of Canadian managers and executives, a model derived from marketing theory and previous empirical research was tested. The model includes both relationship marketing concepts and transaction cost theory concepts, an approach rarely encountered in existing studies. Satisfaction in an exchange relationship is formed by keeping promises in an iterative process, and serves as a safeguard against possible future risks (e.g., opportunism). Finally, we discuss the limitations of the study.

sted, utgiver, år, opplag, sider
Olney, Bucks: InderScience Publishers, 2011. Vol. 3, nr 4, s. 189-209
Emneord [en]
relationship, quality, trust, commitment, satisfaction, specific investments, opportunism, formalisation
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-26775DOI: 10.1504/IJLEG.2011.044960OAI: oai:DiVA.org:hh-26775DiVA, id: diva2:755697
Tilgjengelig fra: 2014-10-15 Laget: 2014-10-15 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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