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Cloud solution in Business Intelligence for SMEs – vendor and customer perspectives
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID-id: 0000-0002-2427-3148
Faculty of Industrial Design Engineering, TU Delft, Netherlands.
2013 (Engelska)Ingår i: Journal of Intelligence Studies in Business, ISSN 2001-015X, E-ISSN 2001-015X, Vol. 3, nr 3, s. 5-28Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The aim of this study was to identify key success factor for SME customers of cloud based Business Intelligence products. A deep interview was made with four producers and a questionnaire was carried out among 36 SMEs. The findings suggest that the most important CSFs were the level of software functionalities, the ubiquitous access to data, responsive answers to customer support requests, handling large amounts of data and implementation cost. Each of these factors addresses a specific area that customers pay close attention to during the adoption process of a cloud BI solution. Offering ubiquitous access to date and respsonsive answers to customer requests are particularly emphasized for SMEs. We also found that industry tailored software is preferred, monthly or quarterly billings, and contact by email or phone for service. The paper shows recommendations, implications of research and suggests further research on the topic.

Ort, förlag, år, upplaga, sidor
Halmstad: Halmstad University , 2013. Vol. 3, nr 3, s. 5-28
Nyckelord [en]
Business intelligence, SME, cloud computing, ubiquitous computing
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-25198Scopus ID: 2-s2.0-84905711136OAI: oai:DiVA.org:hh-25198DiVA, id: diva2:714876
Tillgänglig från: 2014-04-29 Skapad: 2014-04-29 Senast uppdaterad: 2018-03-22Bibliografiskt granskad

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Agostino, AlessandroSolberg Søilen, Klaus

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