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A Proposed Conceptual Framework For Identifying The Logic Of Digital Services
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).ORCID-id: 0000-0001-9439-0764
2011 (Engelska)Ingår i: Proceedings of the 15th Pacific Asia Conference on Information Systems: Queensland University of Technology (QUT) in Brisbane, Australia, from 7-11 July 2011, Brisbane, Australia: Association for Information Systems, 2011Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

In this paper, we propose a conceptual framework for identifying the logic of digital services. Digital services are those services that we acquire after the digitalization of previously non-digital products or services. The objective of the framework is to apply it in identifying the logic of digital services which are the results of digital innovation in the context of remote diagnostic services in the vehicle industry. While building the framework, looking at the transformation of the non-digital to digital service and the involvement of physical products, i.e., digital devices in the transformation, it was found essential to identify the logic of the digital services on the basis of service logic and goods logic.For that purpose, we have reviewed the literature on service logic and goods logic as those logics discuss differently about the determination and meaning of value, role of customer, role of physical products, primary unit of exchange and some other aspects which are important to know in case of transforming a non-digital service to digital service. These logics and the concept of digital innovation are utilized in building the framework for identifying the logic of digital services.

Ort, förlag, år, upplaga, sidor
Brisbane, Australia: Association for Information Systems, 2011.
Nyckelord [en]
Service Logic, Goods Logic, Digital Services, Digital Innovation, Digital Service logic
Nationell ämneskategori
Teknik och teknologier
Identifikatorer
URN: urn:nbn:se:hh:diva-15990Scopus ID: 2-s2.0-84855845969ISBN: 978-1-86435-644-1 (tryckt)OAI: oai:DiVA.org:hh-15990DiVA, id: diva2:437044
Konferens
15th Pacific Asia Conference on Information Systems (PACIS 2011), - 15th Pacific Asia Conference on Information Systems, Queensland University of Technology (QUT), Brisbane, Australia, July 7-11, 2011
Tillgänglig från: 2011-09-15 Skapad: 2011-08-26 Senast uppdaterad: 2018-10-09Bibliografiskt granskad
Ingår i avhandling
1. Service Logic in Digitalized Product Platforms: A Study of Digital Service Innovation in the Vehicle Industry
Öppna denna publikation i ny flik eller fönster >>Service Logic in Digitalized Product Platforms: A Study of Digital Service Innovation in the Vehicle Industry
2015 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

The digitalization of products has become an important driver for service innovation in manufacturing firms. The embedding of digital technology in previously non-digital products creates digitalized product platforms that enable digital service innovation. Digital service innovation offers new business opportunities for manufacturing industries, as well as challenges established premises for value creation.  While digital service innovation can be found in many manufacturing industries, this thesis studies service logic in digitalized product platforms in the vehicle industry.

Existing Information Systems (IS) literature presents challenges in digital service innovation relating to value, architecture, and generativity. The design of the architecture of digitalized product platforms requires the identification and combination of digital and non-digital assets. Understanding the architectural aspects is useful in digital service innovation. Moreover, with growing instances of generative digital technologies, it is challenging to develop strategies to leverage generativity for service design in digitalized product platforms. While digital technologies are embedded in products, the role of technology-embeddedness in value creation of digital services is relatively unexplored. Drawing on these challenges, this thesis describes and conceptualizes the underlying premises brought by the architecture and generativity to the value creation of services in digitalized product platforms. The research question addressed in this thesis is: What are the underlying premises for services in digitalized product platforms?

To address the question, an interpretive qualitative research approach was adopted in a collaborative research project concerning services enabled by digitalization of vehicles. Drawing on digital innovation and service literature, this thesis presents a theoretical perspective on the role of the architecture and generativity of digitalized product platforms for value creation of digital services. This perspective is conceptualized as underlying premises for this specific class of services. The premises frame the service logic in digitalized product platforms and provide a ground for understanding services in digitalized product platforms in relation to value dimensions, architecture and generativity. The premises are based on five concepts: value-in-architecture, value-in-connectivity, fundamental asset for value creation, mutual dependence of modular and layered modular assets, and re-evaluation of value propositions. The proposed premises offer a basis for understanding value creation of this class of services, and guidance for manufacturing firms designing digitalized product platforms.

Ort, förlag, år, upplaga, sidor
Göteborg: Göteborgs universitet, 2015. s. 138
Serie
Gothenburg Studies in Informatics, ISSN 1400-741X ; 50
Nyckelord
digital services, premises, digital service innovation, digitalized product platforms, service logic
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Identifikatorer
urn:nbn:se:hh:diva-29574 (URN)978-91-982069-5-1 (ISBN)
Disputation
2015-09-28, O103, Kristian IV:s väg 3, Halmstad, 10:00 (Engelska)
Opponent
Handledare
Forskningsfinansiär
VINNOVA
Tillgänglig från: 2015-10-06 Skapad: 2015-10-05 Senast uppdaterad: 2018-03-22Bibliografiskt granskad

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