hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Governing the Digital Future through Demonstrations: An Example from the History of Television
Halmstad University, School of Social and Health Sciences (HOS), Centre for Studies of Political Science, Communication and Media (CPKM).
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The topic of this paper belongs to the history and sociology of innovation, or what Joseph A. Schumpeter (1934/2007:65.; 14 f.) called ’the carrying out of new combinations’: to do new things, or the same things differently, by combining ’materials and forces within our reach’ in a new way. The question addressed in this paper has been surprisingly little explored in the literature: What roles can be ascribed to staged demonstrations in the (re)creation of technical standards in processes of innovation and the (re)creation of markets? A provisional answer would be that carefully staged demonstrations, as a highly institutionalized device for persuasion, negotiation and the assertion of power, are important resources in making visible, defining, extending and enacting what can be connected to what and what cannot in the future. The paper examines the relations between demonstrations and the (re)creation of technical standards in the context of what in the 1980s and early 1990s was publicly reported upon as a ’war’ or ’battle’ over which technical standards should ultimately carry future ’high definition television’ (HDTV) and its market(s). Based upon a broad array of empirical materials collected in 1992-2009, I tell a story of a particular demonstration: the HD-Divine demonstration at the International Broadcasting Convention in Amsterdam in 1992 (IBC’92). HD-Divine was a Scandinavian research and development programme launched in 1990 to counteract the claims and strategies of the Eureka 95 – a programme for the introduction of HDTV in Europe. Through the HD-Divine programme various people were drawn together in joint action with a first common goal being to demonstrate a working prototype of a new (HD)TV-system at IBC’92. According to some of my interviewees, understanding the role of the demonstration of HD-Divine at IBC’92 is crucial for grasping the ways in which digital technology has entered and been combined with traditional national networks for television in Europe during the past decades. The paper also examines how the word ’digital’ began to be used to support arguments for changing people’s belief or action with regard to future (HD)TV-systems, including the (re)creation of technical standards and other social ’rules’ as a way to induce durable interactions and relations – and the abandonment of alternative paths of interaction. I also attempt to challenge dominant perceptions, both within and beyond the academy, related to the emergence of yet another dualism gaining strength during the recent decades: that between ’the digital’ and ’the analogue’. Focusing on empirical material from the history of television, I suggest that, rather than reiying and black-boxing the analogue-digital divide, we might use it as a point of departure for thinking inventively about the role of visibility in the (re)creation of markets and the mutations of politics and technology in staged demonstrations.

Place, publisher, year, edition, pages
2011.
Keywords [en]
demonstrations, innovation, entrepreneurship, high definition television
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-15430OAI: oai:DiVA.org:hh-15430DiVA, id: diva2:423633
Conference
The 2nd Workshop on Imagining Business: On the Visuality, Performances and Materialities in Management, Organising and Governing Practicies, Segovia, Spain, May 19-20, 2011. Organized by the European Institute for Advanced Studies in Management (EIASM)
Available from: 2011-06-15 Created: 2011-06-15 Last updated: 2018-03-22Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Ewertsson, Lena

Search in DiVA

By author/editor
Ewertsson, Lena
By organisation
Centre for Studies of Political Science, Communication and Media (CPKM)
Media and CommunicationsBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 148 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf