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Appraisement of use Sun Tzu´s The Art of Var as competitive strategies
Yang, Liu
Halmstad University, School of Business and Engineering (SET).
2006 (English)
Independent thesis Advanced level (degree of Master (One Year))
Student thesis
Abstract [en]
The work focuses on appraising the use of Sun Tzu´s The Art of War as competitive strategies. This research is bases on a case study: competitions between two big electric appliance retailers, Gome and Dazhung. One of the analyzed retailers uses competitive strategies according to the guidance of Sun Tzu´s The Art of War, the other one does not. Compared the result of these competitions, this work highlights the advantages and disadvantages of using Sun Tzu´s The Art of War as competitive strategies.
Place, publisher, year, edition, pages
2006.
Keywords [en]
Sun Tzu´s the Art of War, competitive strategies
Identifiers
URN:
urn:nbn:se:hh:diva-13737
Local ID: U12915
OAI: oai:DiVA.org:hh-13737
DiVA, id:
diva2:368929
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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modern-language-association-8th-edition
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modern-language-association-8th-edition
vancouver
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en-GB
en-US
fi-FI
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nn-NB
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