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Produktplacering
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1998 (Swedish)Student paper second termStudent thesis
Abstract [sv]
Syftet är att samla så mycket teori som möjligt från olika håll, i ämnet produktplacering och sammanställa detta till en helhet som sedan kan jämföras med resultaten av våra empiriska studier.Vi vill skapa en bild av hur produktplacering beskrivs i teorin och används i praktiken.
Place, publisher, year, edition, pages
1998.
Keywords [sv]
Produktplacering - reklam utan att vi fattar att det är reklam
Identifiers
URN: urn:nbn:se:hh:diva-7825Local ID: U1738OAI: oai:DiVA.org:hh-7825DiVA, id: diva2:362897
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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