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Produktplacering
Hammer, Lili
Halmstad University, School of Business and Engineering (SET).
Jönsson, Heidi Harju Josefsson,Ulrika
Halmstad University, School of Business and Engineering (SET).
Svensson, Jessica
Halmstad University, School of Business and Engineering (SET).
1998 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Syftet är att samla så mycket teori som möjligt från olika håll, i ämnet produktplacering och sammanställa detta till en helhet som sedan kan jämföras med resultaten av våra empiriska studier.Vi vill skapa en bild av hur produktplacering beskrivs i teorin och används i praktiken.
Place, publisher, year, edition, pages
1998.
Keywords [sv]
Produktplacering - reklam utan att vi fattar att det är reklam
Identifiers
URN:
urn:nbn:se:hh:diva-7825
Local ID: U1738
OAI: oai:DiVA.org:hh-7825
DiVA, id:
diva2:362897
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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text
asciidoc
rtf
html
text
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rtf
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