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´How and Why a market leader must have a marketing strategy to maintain it´s position within a compeitive industry´
Mathur, Julie-Anne
Halmstad University, School of Business and Engineering (SET).
Turya, Eva
Halmstad University, School of Business and Engineering (SET).
1996 (English)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [en]
The report has been written with the intention to help the reader see that text book theories are applicable to today´s environment and more importantly for us to gain a better understanding of marketing concepts.
Place, publisher, year, edition, pages
1996.
Keywords [en]
Marketing strategi
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URN:
urn:nbn:se:hh:diva-7621
Local ID: U1516
OAI: oai:DiVA.org:hh-7621
DiVA, id:
diva2:362686
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
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nn-NB
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en-GB
en-US
fi-FI
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text
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html
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