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Fastighetsmäklarens kundmöte med den säljande kunden: - En fallstudie av Mäklarhuset
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Kommunikation, kompetens, förtroende och engagemang är alla viktiga faktorer förfastighetsmäklaren som påverkar kundmötet. Fastighetsmäklaren ska arbeta aktivt medvariablerna för att få vetskap om och tillfredsställa den säljande kundens önskemål. Ennoggrant utförd behovsanalys av kunden tillsammans med ett individuellt anpassat kundmöteär faktorer som påverkar kundens tillfredsställelse i positiv bemärkelse. Studien bevisar attvariablerna samverkar och påverkar antalet nöjda kunder inom fastighetsmäklarbranschen.

Abstract [en]

Communication, competence, trust and commitment are all important factors forthe real estate agent which affects the customer meeting. The real estate agent will workactively with the variables in order to obtain the knowledge and satisfaction of the sellingcustomer’s wishes. A superficial analysis of needs out of the customer and a personalizedcustomer meeting are factors that affect customer satisfaction in the positive sense. The essayproves that the variables interact and affects the number of satisfied customers within the realestate industry.

Place, publisher, year, edition, pages
2010. , p. 62
Keywords [sv]
Fastighetsmäklare, engagemang, förtroende, kommunikation, kompetens, kundmötet, nöjda kunder och relationsmarknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-5571OAI: oai:DiVA.org:hh-5571DiVA, id: diva2:348350
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-09-16 Created: 2010-09-04 Last updated: 2010-09-16Bibliographically approved

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fulltext(340 kB)748 downloads
File information
File name FULLTEXT01.pdfFile size 340 kBChecksum SHA-512
4e820c63826f912ecc9cac3acf5f950c4a362bef803676aeb68fa986611d0a06600efcb103eaf4861dc38edfcddcd2be23f33e3f8cb7cd026b002e51789ae4b3
Type fulltextMimetype application/pdf

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Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf