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Place Marketing: A Study of a Place Marketer's use of its Network of Relationships
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID-id: 0000-0002-0554-9591
University of Blumenau, Brazil.
2010 (engelsk)Inngår i: Journal of International Management Studies, ISSN 1690-2140, Vol. 10, nr 1, s. 14-28Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The process of winning and retaining investors who establish businesses in a particular place is under-researched. The purpose of this study is to analyze the extent to which place marketers (seller) and potential investors interact in order to establish, develop and maintain a win- win exchange relationships. A cross-country study, with multiple case studies, was used as method. The result shows that the seller has been able to win and maintain clients. The seller-client exchange relationships have been influenced by interaction with third parties. The seller-client interactions have been going on before, during, and after clients’ location of operations.

sted, utgiver, år, opplag, sider
Turlock, CA: International Academy of Business and Economics (IABE) , 2010. Vol. 10, nr 1, s. 14-28
Emneord [en]
Place marketing, networks, cross-country study
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-4925OAI: oai:DiVA.org:hh-4925DiVA, id: diva2:325969
Tilgjengelig fra: 2010-06-21 Laget: 2010-06-21 Sist oppdatert: 2018-03-23bibliografisk kontrollert

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