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Relationship Quality in Interorganizational Contexts
University of Northern Colorado.
Oslo School of Management, Norway.
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID-id: 0000-0002-0554-9591
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID-id: 0000-0002-8194-2053
2009 (engelsk)Inngår i: Proceedings of the 14th biennial world marketing congress (preliminary release): Marketing in transition: scarcity, globalism, & sustainability / [ed] Colin L. Campbell, Academy of Marketing Science , 2009Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This study provides support for the dimensional distinctiveness of cooperation, specific assets, satisfaction, trust, and commitment. Based on the results, it is suggested that four of these dimensions are reflective of relationship quality or the "Cross-Cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and that relationship quality impacts satisfaction with the relationship. Data was used to test the cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and USA.

sted, utgiver, år, opplag, sider
Academy of Marketing Science , 2009.
Emneord [en]
Relationship quality, Cross-cultural RELQUAL-scale
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-3978OAI: oai:DiVA.org:hh-3978DiVA, id: diva2:300415
Konferanse
14th Biennial World Marketing Congress, 21 - 25 July 2009, Oslo, Norway
Tilgjengelig fra: 2010-02-26 Laget: 2010-02-26 Sist oppdatert: 2018-03-23bibliografisk kontrollert

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Svensson, GöranAwuah, GabrielAndersson, Svante

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