hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Styr uppfattningen om dig själv : En studie i hur chefredaktörer för modemagasin arbetar med sina personliga varumäkesidentiteter
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The theory chapter is based on a model about brand identity, “Brand Identity Prism” (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function. The question our study aims to answer is: "How do editors of fashion magazines work with their brand identity?"

To meet the objective and to answer the question formulation we have chosen to use a qualitative research method with a semi-structured interview. Interviews are conducted with Charlotta Flinkenberg, Hermine Coyet-Ohlén, Mona Johansson and Per Nilsson. All interviews are presented in chapter four "Empiri" and analyzed in subsequent chapters.

The analysis of our respondents’ answers generated a modified model of Kapferers' Brand Identity Prism (Kapferer, 2008, s.183). We argue that this modified model shows a more clear picture of each of the factors impact on the personal brand identity.

The results of the study show that culture, with values and core values as key concepts, serve as a base for the work with the personal brand identity.

    Keywords: Personal branding, Brand, Brand Identity, Values, Identity Prism

Place, publisher, year, edition, pages
2009. , p. 45
Keywords [sv]
Personligt varumärke, varumärkesidentitet, identitetsprisma
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-3679OAI: oai:DiVA.org:hh-3679DiVA, id: diva2:286152
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-01-19 Created: 2010-01-13 Last updated: 2010-01-19Bibliographically approved

Open Access in DiVA

fulltext(420 kB)5193 downloads
File information
File name FULLTEXT01.pdfFile size 420 kBChecksum SHA-512
85cf01f7b35c8ac672468676742e417011e560459de8cf5d87d24c11135e79d5f3a17132126e8e8b7497f1559119add00b33c4b1fe36437f8e8b5a145de93b15
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 5193 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 741 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf