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'To Be or Not to Be’ – ‘Top’ or ‘Tenure Track’ Journals?
Oslo School of Management, Norway.
2009 (Engelska)Ingår i: ESIC Market, ISSN 0212-1867, Vol. 133, s. 227-242Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The ‘top’ journals of the marketing discipline tend to be identified and ranked mainly based upon two foundations such as: citations and scholarly perceptions. The objective of this paper is to describe other aspects to be considered in the foundations of ‘top’ journal rankings. A conceptual discussion of journal rankings is provided. It is limited to a selection of so called ‘top’ journals belonging mostly to the field of mainstream marketing. The ‘top’ marketing journals in focus no longer appear to be the preferred forum or outlet for ground-breaking and challenging themes from leading marketing scholars worldwide. On the contrary, they appear to have become an arena for US-affiliated scholars on ‘tenure-tracks’. The possible ‘tenure-track’ arena in the ‘top’ marketing journals in focus may explain the frequent absence of reputable and widely recognized marketing scholars; these are often dedicated to cutting edge themes and scholarly efforts beyond contemporary knowledge and wisdom. The ‘top’ marketing journals may not be seen worldwide as the ‘top’ ones for non-US scholars. Scholars worldwide may consider them rather to be part of the domestic scholarly structure in the US, and of less relevance to their own research community. The question is raised whether some of the ‘top’ marketing journals have mainly become ‘tenure-track’ journals.

Ort, förlag, år, upplaga, sidor
Madrid: Escuela Superior de Gestion Comercial y Marketing , 2009. Vol. 133, s. 227-242
Nyckelord [en]
marketing, journal, citation, ranking, discipline
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-3012Lokalt ID: 2082/3415OAI: oai:DiVA.org:hh-3012DiVA, id: diva2:240231
Tillgänglig från: 2009-09-21 Skapad: 2009-09-21 Senast uppdaterad: 2018-03-23Bibliografiskt granskad

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http://www.esic.es/documentos/revistas/esicmk/090505_115114_I.pdf

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