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The Audience of Swedish Local Online Newspapers: - a Longitudinal Study
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS).
Department of Computer and Information Science, Linköping University S-581 83 Linköping, Sweden.
2002 (English)In: Technology interactions: proceedings of the 6th International ICCC IFIP Conference on Electronic Publishing, held in Karlovy Vary, Czech Republic, 6-8 November, 2002 / [ed] João Álvaro Carvalho, Berlin: VWF , 2002, p. 92-102Conference paper, Published paper (Refereed)
Abstract [en]

We have conducted a partly longitudinal study using online questionnaires at four Swedish local online newspapers in two different studies. The objective of this paper is to describe the users’ demographics and reading habits as well as the users’ expectations of current and future issues regarding the online edition. We also discuss online questionnaires having tried three different approaches to receive as many answers as possible. We have found that the subscribing readers of online editions have increased from one forth to more than a half of the audience, and concluded that the subscribers and nonsubscribers have different reading habits. The findings also show that almost two thirds of the respondents are men and more than 80% prefer the paper edition of the newspaper. The results indicate an interest for a multimedia paper edition for the future.

Place, publisher, year, edition, pages
Berlin: VWF , 2002. p. 92-102
Keywords [en]
online newspapers
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hh:diva-2850Local ID: 2082/3252OAI: oai:DiVA.org:hh-2850DiVA, id: diva2:240068
Conference
The 6th International ICCC IFIP Conference on Electronic Publishing, held in Karlovy Vary, Czech Republic, 6-8 November, 2002
Available from: 2009-08-17 Created: 2009-08-17 Last updated: 2018-03-23Bibliographically approved

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fulltext(146 kB)425 downloads
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File name FULLTEXT01.pdfFile size 146 kBChecksum MD5
23ef6356cde9e9f1ef0d461b982dccaa019320cec2a7f23f683ae7cb3d29bf5146132545dd8de14afac9ab8674ef7df5243113488262db4e2c771ad442e2a1fa88517513c0b440937dda80f63767c749
Type fulltextMimetype application/pdf

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Ihlström, Carina

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf