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Mobile Multimedia Services - Strategy to attract young audiences?
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
2007 (English)In: Proceedings of IRIS'30, Tampere, Finland, August 11-14, 2007, p. 15-Conference paper, Published paper (Refereed)
Abstract [en]

In this paper, a questionnaire study concerning young Swedish peoplesuse patterns for mobile services is conducted. The study investigates what possibleadded value mobile multimedia services can provide for the users. Furthermore aworkshop with a focus group is conducted that also examines the possible added valuewith mobile multimedia services. This study also investigates what barriers there is formobile multimedia services. The identified barriers are analyzed using the InnovationDiffusion Theory (Rogers, 1995). The overall research question in this paper is: canmobile multimedia services be a feasible strategy for service providers to attract youngaudiences? Two main barriers for mobile multimedia services are identified, cost andtechnical restraints. Further on, one barrier that was identified in the workshop was thelack of knowledge of what services that were offered by service providers and mobileoperators. Even if complexity issues could be identified regarding the configuration of themobile devices, they were not critical. The results indicate that mobile multimediaservices may be a feasible strategy for service providers and mobile operators to reach ayounger audience.

Place, publisher, year, edition, pages
2007. p. 15-
Keywords [en]
Mobile Multimedia Services, Adoption
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:hh:diva-2719Local ID: 2082/3121OAI: oai:DiVA.org:hh-2719DiVA, id: diva2:239937
Conference
IRIS'30, Tampere, Finland, August 11-14
Available from: 2009-07-06 Created: 2009-07-06 Last updated: 2018-03-23Bibliographically approved

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Lindqvist, MatsSvensson, Jesper

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf