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Ubiquitous Advertising Challenges
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-9439-0764
2008 (English)In: ICMB 2008: proceedings, 7th International Conference on Mobile Business : Creativity and Convergence : 7-8 July, 2008, Barcelona Spain, Los Alamitos, CA: IEEE Computer Society, 2008, p. 9-18Conference paper, Published paper (Refereed)
Abstract [en]

The aim of this paper is to further explore new issues on advertising in ubiquitous information environments by theoretically and empirically discussing challenges of ubiquitous advertising. We have performed 15 interviews and 9 workshops with publishers and advertisers from the media industry. Our findings confirm previous research but also point out several additional challenging issues. We contribute to theory and practice by suggesting additional challenges for ubiquitous advertising regarding: 1) dynamic data exploitation, 2) real-time advertising adjustment (and channeling) to user behavior and preferences, 3) context adaptation and 4) user-advertiser relations.

Place, publisher, year, edition, pages
Los Alamitos, CA: IEEE Computer Society, 2008. p. 9-18
Keywords [en]
advertising data processing, mobile computing, context adaptation, dynamic data exploitation, media industry, real-time advertising, ubiquitous advertising challenge, user behavior, user preference, user-advertiser relation
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hh:diva-2302DOI: 10.1109/ICMB.2008.19Scopus ID: 2-s2.0-52149113515Local ID: 2082/2704ISBN: 978-0-7695-3260-8 OAI: oai:DiVA.org:hh-2302DiVA, id: diva2:239520
Conference
7th International Conference on Mobile Business ICMB 2008 : Creativity and convergence : 7-8 July 2008, Barcelona, Spain
Note

©2008 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.

Available from: 2009-02-16 Created: 2009-02-16 Last updated: 2018-03-23Bibliographically approved

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Ihlström Eriksson, CarinaÅkesson, Maria

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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