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Mobile service value: presenting the newspaper publisher view on how to attract users and advertisers
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-9439-0764
2006 (English)In: Proceedings of the 29th IRIS, 2006, p. 19-Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents results from a study of news publisher’s perceptions of reader and advertiser value of mobile services. Literature on mobile service features and benefits has been used to discuss these values. The study was conducted in 10 European newspaper publishing organizations. The data on the value perceptions was analyzed iteratively to discover patterns of attributes, and resulted in a set of values for readers respectively advertisers. These finding suggest a re-shaped service model for newspaper publishers. The perception of reader values are availability, experience, relevance, sociability, and credibility, and of advertiser value mass coverage, targeting, tracking and mediating. This set of value attributes can be of guidance for content-providing organizations attempting to practice a value-centered approach to mobile service design.

Place, publisher, year, edition, pages
2006. p. 19-
Keywords [en]
mobile services, e-newspapers, news publishers, perceptions
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hh:diva-2164Local ID: 2082/2561OAI: oai:DiVA.org:hh-2164DiVA, id: diva2:239382
Conference
IRIS 29, 29th Information Systems Research Seminar in Scandinavia, Paradigms Politics Paradoxes, August 12-15 2006, Copenhagen, Denmark
Available from: 2008-11-27 Created: 2008-11-27 Last updated: 2018-01-13Bibliographically approved

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fulltext(205 kB)583 downloads
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File name FULLTEXT01.pdfFile size 205 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Åkesson, Maria

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf