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Born Globals – Early Internationalizing Firms
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID-id: 0000-0002-8194-2053
2006 (engelsk)Inngår i: Marketing: Broadening the Horizons / [ed] Stefan Lagrosen & Göran Svensson, Lund: Studentlitteratur, 2006, s. 235-254Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

The aim of this book is to provide a wider perspective of the marketing field, particularly at a time when the field of marketing is expanding and developing in new and different directions. Unlike the more traditional literature, this book affords a deeper insight into the new marketing avenues of services marketing, business-to-business marketing and relationship marketing. Several other relevant marketing-related areas are also presented.

An international team of distinguished authors contribute their expertise, which provides a comprehensive overview of recent marketing developments. (Från förlaget)

sted, utgiver, år, opplag, sider
Lund: Studentlitteratur, 2006. s. 235-254
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HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-1372Lokal ID: 2082/1751ISBN: 91-44-03983-2 OAI: oai:DiVA.org:hh-1372DiVA, id: diva2:238590
Tilgjengelig fra: 2008-04-28 Laget: 2008-04-28 Sist oppdatert: 2013-11-19bibliografisk kontrollert

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