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Suppliers' international strategies
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID-id: 0000-0002-8194-2053
2002 (engelsk)Inngår i: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 36, nr 1-2, s. 86-110Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

A longitudinal study of the international behaviour of Swedish suppliers is presented. Three different types of supplier are identified: simple suppliers, advanced suppliers, and own product suppliers. Factors influencing the internationalisation of these suppliers are discussed. It is concluded that the firms' offer and the customers' buying strategies influence the firms' international behaviour. However, these factors do not determine the international strategies completely. Various entrepreneurs will choose various strategies. Three different types of entrepreneurs are identified: the marketing, technical, and structural entrepreneurs. The type of entrepreneur influences the firms' international strategies in different directions.

sted, utgiver, år, opplag, sider
Bradford: MCB Journals , 2002. Vol. 36, nr 1-2, s. 86-110
Emneord [en]
Suppliers, International Business, Entrepreneurialism, Sweden
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-1369DOI: 10.1108/03090560210412719Lokal ID: 2082/1748OAI: oai:DiVA.org:hh-1369DiVA, id: diva2:238587
Tilgjengelig fra: 2008-04-25 Laget: 2008-04-25 Sist oppdatert: 2017-12-13bibliografisk kontrollert

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