We propose that technological, service-dominant and design logics must interplay for an IT artefact to succeed. Based on data from a project aiming at a B2B platform for manufacturing small and medium enterprises (SMEs) in Europe, we explore these three logics in an agile software design context. By using an inductive approach, we theorise about what is needed for the alignment of the three logics. We contribute with a novel theoretical lens, the Framework for Adaptive Space. We offer insights into the importance of continuously reflecting on all three logics during the agile software design process to ensure mutual understanding among the agile team and the B2B platform end-users involved. Copyright © The Author(s) 2024. Published by Inderscience Publishers Ltd.