The study of economics, but even business and management today, are too far removed from the reality they are trying to describe. To study economics has instead ironically become a guaranteed way not to understand much about real economics; for example, how money is created and is distributed through private banks or how the gold market works. Instead scholars know econometrics, or they adhere to some group with a favorite journal. As we know, far earlier than Adam Smith, for example with Marco Polo, at the heart of economics lies the notion of competitive advantage. In the thick books I am sifting through that notion is never lost. It’s all about understanding markets to find an opportunity or a niche.