Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

Ahsan, Syed Rubyat; Nishadi, Menu Geethika

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Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

Ahsan, Syed Rubyat

Halmstad University, School of Business, Innovation and Sustainability.

Nishadi, Menu Geethika

2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2023. , p. 68

Series

Forskning i Halmstad, ISSN 1400-5409 ; 1

Keywords [en]

SMEs, Digital marketing, Digital marketing channels, Internet marketing, Digital marketing ecosystem, Digital marketing challenges, Social media, Digital marketing in developing countries.

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:hh:diva-50586OAI: oai:DiVA.org:hh-50586DiVA, id: diva2:1764144

Educational program

Master's Programme in Strategic Entrepreneurship for International Growth, 120 credits

Presentation

2023-05-26, Högskolan Halmstad, Halmstad, 09:45 (English)

Supervisors

reinert, venilton, Senior Lecturer

Examiners

El Awad, Ziad, Senior Lecturer

Available from: 2023-06-13 Created: 2023-06-08 Last updated: 2023-06-13Bibliographically approved

Open Access in DiVA

fulltext(1312 kB)

3742 downloads

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Total: 3743 downloads

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