hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Industry-specific Fuzzy Front End: A multiple case study in the Swedish medical device industry
Halmstad University.
Halmstad University.
2022 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Background: Medical device companies must consider different laws and regulations when developing new products. Not just laws and regulations put on themselves, but also laws and regulations put on the market, including the public sector. New product development consists of what is known as the fuzzy front end (FFE) of innovation, where companies must make ill-defined decisions with limited information.

Problem formulation: There is a vast number of studies within the FFE of innovation, many of which focus on what causes the fuzziness, namely uncertainty, complexity and equivocality. There are, however, limited studies focusing on the FFE within the medical device industry, emphasising the public sector.

Purpose: The purpose of this thesis is to explore the FFE of innovation within the Swedish medical device industry, where the public sector is prominent. The aim is also to highlight industry-specific aspects of the whole FFE for medical device companies to consider when commercialising their products to the public sector, which is arguably an even fuzzier market.

Method: To be able to answer the research question, this thesis is built upon a qualitative, multiple case study with an abductive approach to theory development. Five interviews were conducted with four different companies within the medical device industry in Sweden., and two interviews were conducted with two different county councils in Sweden.

Findings: The main findings of this thesis are that the public sector creates higher amounts of uncertainty and complexity within the medical device industry. Thus, the FFE of innovation is industry-specific and also depends on what type of product is being developed. Equivocality as well is found to have other dimensions within FFE in the Swedish medical device industry.

Conclusion: Many aspects of the FFE of innovation from previous studies exist in the medical device industry in Sweden, but the FFE seem to contain higher amounts of each cause of fuzziness.

Place, publisher, year, edition, pages
2022. , p. 51
Keywords [en]
Fuzzy front end, innovation, uncertainty, complexity, equivocality, medical device industry and public sector
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-47617OAI: oai:DiVA.org:hh-47617DiVA, id: diva2:1683811
Educational program
Master's Programme in Industrial Management and Innovation, 120 credits
Supervisors
Examiners
Available from: 2022-07-19 Created: 2022-07-18 Last updated: 2022-07-19Bibliographically approved

Open Access in DiVA

fulltext(1686 kB)34 downloads
File information
File name FULLTEXT02.pdfFile size 1686 kBChecksum SHA-512
d3cccbecb21eff6011dc3ca45e1c496b82b36bf17eb542227cda5c5dd7b72c8479b6b16cf210d6fa9014ec44fb1accb497763f1a5680e3525d6865f43557faa3
Type fulltextMimetype application/pdf

By organisation
Halmstad University
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 36 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 201 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf