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Envisioning Value(s) / Championing Complexity: Situating Ethnography in the Presence of Business Model Innovation
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS).
Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).ORCID iD: 0000-0002-5849-1442
2021 (English)In: Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful / [ed] Maya Hoveskog; Fawzi Halila, Halmstad: Halmstad University Press, 2021, p. 793-799Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents a study of how qualitative ethnographic data contributes to sustainable business model innovation. It draws on empirical examples from an interdisciplinary and multi-stakeholder workshop in the context of a research project concerning the design of an open services platform for sustainable multimodal mobility. Of particular interest here is how complexity—addressed through qualitative ethnographic data—is translated in a business modelling context. The paper concludes with a set of recommendations to better enable the uptake of complexity for business model innovation in multi-stakeholder, interdisciplinary project teams.

Place, publisher, year, edition, pages
Halmstad: Halmstad University Press, 2021. p. 793-799
Keywords [en]
Ethnography, business model innovation, complexity, value, mobility
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-45668ISBN: 978-91-88749-68-0 (electronic)OAI: oai:DiVA.org:hh-45668DiVA, id: diva2:1599064
Conference
6th International Conference on New Business Models, Halmstad, Sweden, 9-11 June 2021
Available from: 2021-09-30 Created: 2021-09-30 Last updated: 2021-09-30Bibliographically approved

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Lutz, PeterHoveskog, Maya

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Halmstad Embedded and Intelligent Systems Research (EIS)Centre for Innovation, Entrepreneurship and Learning Research (CIEL)
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
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