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The Persuasive Function of  Company Names: Examples from Four Different Business Sectors
Halmstad University, School of Education, Humanities and Social Science, Centrum för lärande, kultur och samhälle (CLKS).ORCID iD: 0000-0003-0570-3226
2021 (English)In: The Economy of Names: Values, Branding and Globalization / [ed] Leibring, Mattfolk, Neumüller, Nyström, Pihl, Uppsala: Department of Archives and Research, Institute for Dialectology, Onomastics and Folklore Research , 2021, p. 51-58Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents a study of company names from four different business sectors – dental practices, real estate agencies, cleaning companies and restaurants. The different nature of the sectors means that they use different resources in their company names to perform a persuasive function. The following resources were selected for study: personal names, locality, seriousness or humour and choice of language used in the company name. The results show that the most important similarities exist between on the one hand, dental practices and real estate agencies, and on the other, cleaning companies and restaurants. The former more often feature family names, seriousness and the Swedish language, while the latter feature more first names, distant places and humour in their company names. The results are discussed within a frame of social and ideological issues.

Place, publisher, year, edition, pages
Uppsala: Department of Archives and Research, Institute for Dialectology, Onomastics and Folklore Research , 2021. p. 51-58
Series
Skrifter / utgivna av Institutet för språk och folkminnen. Namnarkivet i Uppsala. Serie B, Meddelanden ; 14
Keywords [en]
Company names, dental practices, real estate agencies, cleaning companies, restaurants
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:hh:diva-45585ISBN: 978-91-86959-73-9 (electronic)OAI: oai:DiVA.org:hh-45585DiVA, id: diva2:1593936
Conference
Names in the Economy 6 International Conference, Uppsala, Sweden, 3–5 June, 2019
Available from: 2021-09-14 Created: 2021-09-14 Last updated: 2021-09-20Bibliographically approved

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Gustafsson, Linnea

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf