hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hur demografi påverkar individens uppfattning av artificiella chatbots
Halmstad University.
Halmstad University.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna studie har till syfte att redogöra hur individer interagerar med en chatbot beroende på deras demografi, samt undersöka om det finns utomstående variabler som påverkar uppfattningen om chatbots. Detta med en bakomliggande agenda att klargöra om chatbots kan användas som ett verktyg för kundkontakt idag. Studien anammar en kvantitativ forskningsmetod med strukturerade enkätfrågor, där relationen mellan empiri och teori anses ha en deduktiv ansats. Resultatet visar generellt att demografiska variabler som ålder och utbildning påverkar individens uppfattning om teknik och chatbots. Individer från yngre generationer samt individer med högre utbildning tenderar att generera en högre kompetens i samband med användning av ny teknik. Denna studie bidrar med nya perspektiv till ett relativt nytt och outforskat forskningsområde. Nya perspektiv om huruvida demografi påverkar konsumentens uppfattning av ny teknik, i detta fall chatbots.

Abstract [en]

The purpose of this study is to account for how individuals interact with a chatbot depending on their demographics, as well as to investigatewhether there are external variables that affect the perception of chatbots. The study adopts a quantitative research method with structured survey questions, where the relationship between empirical data and theory is considered to have a deductive approach. The results show that demographic variables such as age and education affect the individual's perception of technology and chatbots. Individuals from younger generations as well as individuals with higher education tend to generate a higher level of competence associated with the use of new technology. This study contributes with new perspectives to a relatively new and unexplored research area. New perspectives on whether demographics affect consumers' perceptions of new technology, in this case chatbots.

Place, publisher, year, edition, pages
2021. , p. 52
Keywords [en]
Artificial intelligence, Chatbots, Demography, Perception
Keywords [sv]
Artificiell intelligens, Chatbot, Demografi, Uppfattning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-44596OAI: oai:DiVA.org:hh-44596DiVA, id: diva2:1561911
Subject / course
Business
Educational program
The International Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2021-06-03 Created: 2021-06-07 Last updated: 2021-06-08Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
Halmstad University
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 158 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf