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Is trust just a number?: En kvalitativ studie om trovärdigheten och inställningen till influencers och micro-influencers på Instagram bland människor i åldrarna 18-25 år
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2019. , p. 41
Keywords [sv]
Influencer, Influencer marketing, Micro-influencer, Attityder, Trovärdighet.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hh:diva-40878OAI: oai:DiVA.org:hh-40878DiVA, id: diva2:1368624
Subject / course
Business
Educational program
The International Marketing Programme, 180 credits
Presentation
2019-10-11, Halmstad Högskola, Kristian IV:s väg 3, Halmstad, 16:10 (Swedish)
Supervisors
Examiners
Available from: 2019-11-08 Created: 2019-11-07 Last updated: 2019-11-08Bibliographically approved

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Type fulltextMimetype application/pdf

Media and Communications

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67891011129 of 33
CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf