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Experiencing the Future Car: Anticipatory UX as a Social and Digital Phenomenon
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS). Volvo Cars, Gothenburg, Sweden.
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS).ORCID iD: 0000-0003-1870-683X
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS). Monash University, Melbourne, Australia.
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS).ORCID iD: 0000-0002-6453-3653
2019 (English)In: Scandinavian Journal of Information Systems, ISSN 0905-0167, E-ISSN 1901-0990, Vol. 31, no 1, article id 1Article in journal (Refereed) Published
Abstract [en]

In order to be innovative and competitive, the automotive industry seeks to understand how to attract new customers, even before they have experienced the product. User Experience (UX) research often provides insights into situated uses of products, and reflections after their use, however tells us little about how products and services are experienced before use. We propose anticipation theory as a way to understand how shared experiences between people in an online discussion forum relate to UX of cars before they are actually experienced in real-life. We took an ethnographic approach to analyse the activities of members of a self-organised web-based discussion forum for Tesla car enthusiasts, to understand how product anticipation emerges in a digital-material setting. Our study identifies how anticipatory experiences create UX of car ownership which evolves through members’ engagement in a self-organised online community enabled through the digitalisation and connectivity of the car, and how such car experiences generate new forms of digital anticipation of the car. We conclude that the shift towards digitalisation of cars and subscription services creates a need for more interdisciplinary research into spatial and temporal aspects, where socially shared anticipatory experiences are increasingly important for the overall UX. © Scandinavian Journal of Information Systems,.

Place, publisher, year, edition, pages
Göteborg: I R I S Association , 2019. Vol. 31, no 1, article id 1
Keywords [en]
anticipation, user experience, netnography, car
National Category
Human Aspects of ICT
Identifiers
URN: urn:nbn:se:hh:diva-40421Scopus ID: 2-s2.0-85071673363OAI: oai:DiVA.org:hh-40421DiVA, id: diva2:1344518
Projects
Human Experiences and Expectations of Autonomous Driving
Funder
Vinnova, 2016-02515Available from: 2019-08-21 Created: 2019-08-21 Last updated: 2019-10-14Bibliographically approved

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Lindgren, ThomasFors, VaikePink, SarahBergquist, Magnus

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Citation style
  • apa
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