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The Role of Similarity Cues in the Development of Trustin Sources of Information About GM Food
Eindhoven University of Technology, Eindhoven, The Netherlands.
Eindhoven University of Technology, Eindhoven, The Netherlands.
Mid Sweden University, Östersund, Sweden.ORCID iD: 0000-0001-5000-311X
Mid Sweden University, Östersund, Sweden.ORCID iD: 0000-0002-5355-4280
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2009 (English)In: Risk Analysis, ISSN 0272-4332, E-ISSN 1539-6924, Vol. 29, no 8, p. 1116-1128Article in journal (Refereed) Published
Abstract [en]

In evaluating complex new technologies, people are usually dependent on information provided by others, for example, experts or journalists, and have to determine whether theycan trust these information sources. This article focuses on similarity as the basis for trust.The first experiment (= 261) confirmed that a journalist writing about genetically modified (GM) food was trusted more when his attitude was congruent with that of his readers. In addition, the experiment showed that this effect was mediated by the perceived similarity of thejournalist. The second experiment (= 172) revealed that trust in a journalist writing aboutthe focal domain of GM food was even influenced by him expressing a congruent attitudein an unrelated domain. This result supports a general similarity account of the congruenceeffect on trust, as opposed to a confirmatory bias account. © 2009 Society for Risk Analysis.

Place, publisher, year, edition, pages
Hoboken: Wiley-Blackwell Publishing Inc., 2009. Vol. 29, no 8, p. 1116-1128
Keywords [en]
attitudes, genetic modification, risk communication, similarity, trust
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Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:hh:diva-39101DOI: 10.1111/j.1539-6924.2009.01240.xISI: 000268104400009PubMedID: 19473312Scopus ID: 2-s2.0-68149142315OAI: oai:DiVA.org:hh-39101DiVA, id: diva2:1320282
Available from: 2019-06-04 Created: 2019-06-04 Last updated: 2019-09-23Bibliographically approved

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Olofsson, AnnaÖhman, Susanna

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