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Strategizing in Digital Application Marketplaces
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS). Department of Business IT, IT University of Copenhagen, Copenhagen, Denmark.
Jönköping International Business School, Jönköping University, Jönköping, Sweden.
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS).ORCID-id: 0000-0002-6453-3653
2018 (engelsk)Inngår i: / [ed] AIS, 2018, Vol. 29Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Digital application marketplaces have become an important strategizing device for many product developing firms. However, creating and sustaining digital application marketplaces are challenging tasks and only little empirical evidence exists about the role and nature of strategy for these marketplaces and how such strategizing actually unfolds in practice. Drawing on a case study of Apple’s App Store, we applied a strategy-as-process perspective to investigate the role of a digital application marketplace in the development of a digital platform. Our analysis identifies and describes three different strategies in the App Store case: monetizing, governing and enhancing, and demonstrates how they were enacted proactively or reactively to support the development of the platform.

sted, utgiver, år, opplag, sider
2018. Vol. 29
Emneord [en]
digital platforms, digital application marketplaces, Strategy-as-Process, strategizing, AppStore
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-39478OAI: oai:DiVA.org:hh-39478DiVA, id: diva2:1318132
Konferanse
29th Australasian Conference on Information Systems, ACIS2018, Sydney, Australia, December 3-5, 2018
Tilgjengelig fra: 2019-05-26 Laget: 2019-05-26 Sist oppdatert: 2019-10-09

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