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Employer branding: En semiotisk innehållsanalys av Kungsbacka kommun, Säröhus och Veteranpoolens employer branding arbete
Halmstad University.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Arbetsgivarvarumärket (Swedish)
Abstract [en]

The purpose of this study was to through a semiotic content analysis identify different and similar ways that the public- and private sector applicate their profile, identity and image on their “work with us” tab on their website. This study is also based on the assumption that the public sector is generally a few steps behind the private sector in ways of attracting new employees. And by applicating the theories profile- identity- image branding and new public management as the theoretical framework, this study could produce an analistic framework to study the organisational tabs. The result show that the studies assumption and the theory of new public management was in this case misleading and that the county of Kungsbacka has done far more applications of their profile, identity and image on their “work with us” tab. But also, that they have done a more thorough prework of their employer branding, before using it on their website. However the result of this study is not generalisable, and the result could look a lot different with other organisations in it.

Place, publisher, year, edition, pages
2018. , p. 50
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:hh:diva-38751OAI: oai:DiVA.org:hh-38751DiVA, id: diva2:1277206
Subject / course
Media and Communication
Educational program
Social Analysis and Communication, 180 credits
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Examiners
Available from: 2019-01-10 Created: 2019-01-09 Last updated: 2019-01-10Bibliographically approved

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fulltext(1501 kB)5 downloads
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Salehnamadi, Nima
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910111213141512 of 24
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf